When online dating app Tinder launched in September 2012, it turned the matchmaking world on its head.Using your Facebook profile and GPS location, it could find you a mate – or at least a date – with the simple swipe of your mobile phone.At least half came from men looking for ‘women aged 20 to 40, anywhere in the UK’. We spent a dedicated 20 minutes scrolling through the men that met Magda’s criteria but sadly no one caught her eye. This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US0 million in its initial public offering late last year.
Based on the IPO price, the group has a market value of about US.9 billion.
Love comes at a price – and this is good news for online dating sites.
But how do they actually make money in a competitive market?
e Harmony is another massive player, with 3 million users signed up.