Toward the end of 1967, Baldwin took over the Gretsch Company.
“Made In USA” was added to the serial number stamp and the numbers were date coded in the same way that they had been between ’65 and ’67.
This third iteration of the label had “Fred Gretsch Mfg. and serial No., and it said “That Great Gretsch Sound” at the bottom. The 5-digit numbers on these labels always begin with 1 or 2 and are sequential, do not follow the “date-coded” convention, and precise dates cannot be determined using the serial numbers.
The Gretsch-GEAR database exists to get it right: to document the actual serial numbers, to determine once and for all what was built and when, and to harness the collective knowledge of thousands of Gretsch fans to put the pieces together.These serial numbers were also either 5 or 6 digit numbers, depending on the month of production.The numbers were once again located on the back of the headstock and would have been printed in Gold, Black or White (depending on the color of the guitar).Over the years Fender used modular production techniques that may have resulted in a guitar that has parts from one year to another.Parts may have been produced in one year and left in a bin until they were ready to be paired with a body.A guitar neck could have been produced in 1956, then slapped onto a body in 1957 and if late enough in the year pickups may have been put in early 1958.