“As you can see, most of our banned Super Bowl ads take a lighthearted approach to a very serious subject: the abuse of animals raised and killed for food,” states their website.
After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site Man Crunch.com, CBS has not yet reached a decision.
“Man Crunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed,” added the site’s rep.
Man Crunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.” However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.
Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.
Bombshells, bawdy jokes and bans: The most risqué Super Bowl ads of all time feature all that and more. Diet Pepsi Several experts cited Diet Pepsi's 1992 Super Bowl ad featuring Cindy Crawford as a classic of the sex-sells approach.
Salacious commercials are as much a part of the Super Bowl experience as instant replays, controversial calls and boring halftime shows. Or, more accurately, your own conditioned reflex to stimuli. Supermodel Crawford pulls over at a rural gas station, slides out from a sports car and sashays her way over to buy a Diet Pepsi from a vending machine.
The site bills itself as a place "where many many many men come to play." Man Crunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.
The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present.
was hacked and leaked online—comedy writer Kristen Bartlett wrote an essay for Someecards about her work in Television Standards & Practices.